Wisdom Echoes of the Master’s Opening Class in the 2025 MBA Business and Literature Promotion Experience Camp

Guided by the values of “Diversity, Inclusiveness, Innovation, and Responsibility”, the Master’s Opening Class in the 2025 MBA Business and Literature Promotion Experience Camp aims to gather good teachers and friends, focus on new quality development, and discuss practical empowerment.

From June to October, the theme of the Master’s opening course covers multiple fields such as corporate governance, cultural and creative industry innovation, new quality productivity, management methods, digital greening, financial literacy, school history, accounting theory and practice innovation, financial service innovation, and financial analysis. Ten experts and scholars in related fields have been invited. The keynote speakers, with their profound academic achievements, unique industry insights, and rich practical experience, presented a series of academic feasts that inspired thinking and integrated wisdom to the candidates, winning warm responses and high praise from teachers and students.

The Master’s opening class series activities not only fully demonstrated the strong teaching staff and educational strength of the MBA program in BNUBS, but also greatly broaden the knowledge boundaries and horizons of candidates with excellent educational quality. We hope to deeply inspire their infinite aspirations and exploration enthusiasm for future career development, and become an important platform for promoting the growth and enlightenment of candidates.

On June 30th, the first lecture was launched by Professor Gao Minghua, with the theme of "Does the understanding that 'controlling' must be 'controlled' conform to the principles of corporate governance?" He analyzed key issues in corporate governance in a simple and profound way, such as the rights and responsibilities of controlling shareholders and the importance of board independence. Through practical cases, he also analyzed the risks and challenges that major shareholder control may bring, triggering in-depth thinking and lively discussions among candidates on the modernization reform of corporate governance.

On July 13th, Professor Zhou Jianghua gave a profound analysis of the latest development trends and multidimensional challenges of the cultural and creative industry in the context of the digital economy, with the theme of "Innovation in the Cultural and Creative Industry in the Digital Economy Era". He emphasized the strategic value of digital enterprise management and cultural and creative industry management, and demonstrated through a series of vivid and specific successful cases at home and abroad how digital technology empowers cultural and creative projects, promotes industrial innovation, and encouraged candidates to break professional boundaries, promote the cross-border integration of knowledge, technology, and creativity, and become versatile talents that meet future needs.

On July 14th, Professor Zhao Chunming, with the theme of "New Quality Productivity and High Quality Economic Development", introduced the important position of new quality productivity in today's society from a novel perspective, revealing the internal logic and external manifestations of high-quality economic development. Through vivid cases and data support, he made complex economic theories easy to understand and stimulated deep thinking about future economic development.

On August 30th, Professor Li Hai delved into the profound cultural heritage of Qilu and its profound impact on modern management practices, focusing on the topic of "The Changes in Qilu and the Way of Management". He elaborated on the complementary relationship between the open, pragmatic, and innovative spirit of Qi culture and the etiquette, benevolence, and traditional values of Lu culture, and proposed a series of management strategies that integrate traditional cultural wisdom with modern management theory, aiming to help enterprises and organizations move steadily forward in change and achieve sustainable development.

On August 31st, Professor Zhang Pingdan gave a speech titled "Collaborative Transformation of Digital Greening", analyzing that digitalization and green transformation are the key to addressing challenges and achieving high-quality development. He revealed the important role of digital transformation in improving economic efficiency and promoting industrial upgrading, as well as the profound significance of green transformation for sustainable development. He encouraged candidates to deeply understand the School motto and the characteristics and positioning of Beijing Normal University's MBA program in management, adjust their learning goals, and remain firm in their lofty aspirations.

On September 7th, Professor Su Song gave a public lecture on the theme of "Crossing the Mist, Grasping the Future - An Answer from an MBA at Beijing Normal University". He emphasized the importance of keen insight, firm belief, and sustained innovation spirit for both businesses and individuals in the current complex and rapidly changing global economic environment and rapidly changing business landscape. Combining market cases, he vividly demonstrated how to find a direction of certainty in an uncertain environment and how to discover and seize potential opportunities in adversity. He emphasized the importance of financial literacy education in cultivating future business leaders, encouraging everyone to master professional knowledge and focus on developing comprehensive financial abilities.

On September 8th, Professor Shen Yue led the audience through the long river of time with the theme of "Through the Wind and Rain, Through the Blue Thread of the Road for 122 Years - A Collection of the History, College History, and MBA History of Beijing Normal University". With his profound knowledge and heartfelt narration, he witnessed the magnificent chapter of Beijing Normal University's journey from its early days to its brilliant achievements today. At the same time, he also shared the difficult exploration of the MBA program from its inception to its current brand building and international influence enhancement. Not only has it deepened the understanding and comprehension of the school history and academic history among teachers and students, but it has also stimulated their deep emotions and sense of pride towards BNU, BNUBS, and major.

On September 21st, Professor Cui Xuegang shared practical cases of “The Digital Transformation of State-owned Enterprises and Public Institutions in China”, focusing on the innovation of accounting theory and practice under the background of digitalization. He proposed a functional model of accounting big data and applied information processing theory and decision-making mechanism based on behavior and neuroscience to innovate the accounting system, in order to address accounting challenges and achieve innovation in accounting theory and practice under the conditions of digitalization. At the same time, he shared the latest achievements in behavioral accounting and neuroaccounting internationally, allowing candidates to experience the innovative effects of accounting through case studies, on-site experiments, and other methods.

On September 22nd, Professor Hu Conghui focused on the innovative path and new opportunities for value creation in financial services in the era of digital intelligence, pointing out that the complexity of financial products and the susceptibility of customers' self investment to market fluctuations are the two major challenges in the current digital transformation. Faced with the rapid rise of third-party platforms and the urgent transformation of business models, China's wealth management industry must shift from traditional product sales orientation to a customer-centric service model. Through two specific scenarios of "platform sales guidance" and "intelligent investment advisory", he deeply analyzed the challenges and countermeasures of investment and wealth management services in the digital process.

On October 13th, Professor Hao Ying gave a special lecture entitled "Financial Analysis and Value Valuation of Enterprises - New Models, New Technologies, and New Thinking". Starting from the traditional financial analysis framework, he deeply analyzed the profitability of enterprises through the DuPont system, and explored in detail the impact of financial statement structure and new business models on enterprise finance with examples. He emphasized the importance of new economic resources such as intangible investments and network effects in value creation. In addition, he also looked forward to the future application of cutting-edge technologies in financial management.

Under the rapidly changing social background and market demand, continuous innovation and optimization are the inexhaustible driving force for the development of MBA education. Looking ahead to the future, the MBA Education Center of Beijing Normal University will continue to actively respond to the national development strategy, focus on cutting-edge fields such as digital economy, green finance, and artificial intelligence, promote the deep integration of MBA education and industry, and promote the integration of industry, academia, research, and application. Adhering to the school motto of "“Learn, so as to instruct others; Act, to serve as example to all", we are committed to optimizing the MBA education system, deepening curriculum reform, strengthening practical teaching, and inviting more experts, scholars, and industry elites to jointly promote the series of Master’s opening class with a more open and inclusive attitude.

We firmly believe that through continuous exploration and experimentation, we can create an MBA education model that is more in line with the needs of the times and has a more international perspective, cultivating more high-quality business leaders with innovative spirit, practical ability, and social responsibility for society.

Contributed by MBA Education Center

Edited by Chen Xiaojuan

Reviewed by Hu Conghui