Su Li's Lecture on "Digital Intelligence Driven Global New Growth" Was Successfully Held

On the evening of November 2, 2024, the 36th lecture of the "Digital Economy and Management Lecture Hall" at BNUBS, titled "Digital Intelligence Drives Global New Growth," was held in the lecture hall of the Electronic Building. This lecture specially invited Su Li, a partner, ecological operation manager, and financial manager of Zhejiang Zhixing Heyi Technology Co., Ltd., to give a lecture. Zhou Jianghua, Director of MBA Education Center, presided over the lecture, and more than 150 undergraduate, master's, and doctoral students from the School attended to listen.

Speaker: Su Li

Teacher Su first introduced that enterprise digital transformation is a process driven by digital technology to reconstruct business models, reshape core competitiveness, continuously improve consumer experience, and enhance business operation efficiency and effectiveness. She pointed out many production and operation problems faced by enterprises and the importance of data assets, demonstrating the necessity of digital transformation. Subsequently, she introduced the changes in consumer demand and pointed out the need to start from marketing and retail,as well as increase sales first, and then connect stock through the entire network and channels. Finally, she outlined the "New Retail" strategy and explained the product solution of using AIGC to facilitate efficient mass production and distribution of short videos. Through case studies, she introduced business solutions such as employee matrix, e-commerce sales, and product exposure. During the lecture, Teacher Su actively interacted and exchanged ideas with the students, and answered their questions.

Students listening on site

MBA Center Director Zhou Jianghua thanks Professor Su Li for her wonderful speech. The students present expressed that they gained a lot from the lecture, which expanded their thinking on cutting-edge issues and their understanding of the digital transformation of enterprises. The lecture ended successfully with warm applause from the teachers and students.

Introduction to the "Digital Economy and Management Lecture Series"

BNUBS adheres to the mission of "Promoting business and culture to serve the nation and the world by creating knowledge and developing talents", and continues to pay attention to the development and practice of digital economy and management. Since September 2020, it has held a series of lectures on the forefront of digital economy and management, with 35 lectures held so far. Starting from May 2023, this series of lectures will be officially upgraded to the "Digital Economy and Management Lecture Hall", presenting the current development landscape of the digital economy and management from the perspectives of economy, management, culture, technology, and change. It aims to interpret the connotations and laws of this surging tide and lead deeper thinking and practical promotion of China's economic development and enterprise reform and innovation in the new economic era.

From October to December 2024, the "Digital Economy and Management Lecture Hall" will invite 7 heavyweight experts to give lectures and share their knowledge. Welcome to follow and participate.

Contributed by MBA Education Center

Edited by Zhou Jianghua, Zhang Li

Reviewed by Hu Conghui