In order to promote the research development and theoretical innovation of neuroaccounting and neuromanagement, the 5th Annual Conference on Neuroaccounting and Neuromanagement was held online from November 19 to 20, 2022. The conference was co-sponsored by BNUBS and School of Management, Xiamen University; organized by Cognitive Neuromanagement Laboratory, BNUBS; supported by Neuromanagement and Neuroengineering Research Institute, Chinese Society for Management Science and Engineering, Beijing Feiyuxing Electronic Technology Co., LTD., and Shanghai Xinyi Electronic Technology Co., LTD. The theme of this symposium is “Mission and Theoretical Innovation of Neuroaccounting and Neuromanagement in the Digital Age”. More than 100 representatives from more than 20 universities at home and abroad, including Georgia Institute of Technology, University of Sydney, Peking University, Beijing Normal University, Fudan University, Zhejiang University, Xiamen University, Sun Yat-sen University, Shandong University and Shanghai International Studies University, participated in the conference. The number of viewers on the live streaming platform peaked at more than 6000.

The opening ceremony and keynote speech were held on the morning of November 19. Qi Yudong, Dean of BNUBS, Yang Min, President of Chinese Accounting Association and former Director General of Accounting Department of Ministry of Finance, and Chen Yasheng, representative of School of Management of Xiamen University, attended the opening ceremony and delivered a speech. The opening ceremony was presided over by Professor Cui Xuegang, Associate Dean of BNUBS. Dean Qi Yudong introduced the history and discipline development of BNUBS, and focused on the strategic layout of the School in digital economy and management in recent years, as well as the supporting role of the research expansion in the field of neuroaccounting and neuromanagement for the School's strategy. He expected the participants to fully discuss and strive to further solve practical problems. In his speech, President Yang Min conveyed the spirit of the Party's 20 National Congress Report, summarized the new situation, new mission and new problems facing the current accounting theory and practice research, pointed out the theoretical support, data support and practical guidance functions of neuroaccounting and neuromanagement research to solve these problems, and proposed that the accounting theory research should focus on the Chinese modernization and digital China strategy. He also pointed out that we should take an initiative to solve the major needs of society with an international perspective and normative and scientific methods. In his speech, Professor Chen Yasheng pointed out that the research popularity of neuroaccounting and neuromanagement has been increasing in recent years. He hoped to expand the accounting theory and management theory system with the technology of neuroscience in the future, so as to help the modernization of China. Finally, he expressed his sincere thanks to experts and scholars from all walks of life for their support.

　　

　　

Picture 1 Speeches on The Opening Ceremony

The speakers on the morning of the 19th include Prof. Kuang Xi, Georgia Institute of Technology, USA; Prof. Agnieszka Tymula, University of Sydney, Australia; Prof. Yuzhen Liu, Peking University; Prof. Yu Pan, Shanghai International Studies University; and Prof. Chao Liu, Beijing Normal University. The keynote speeches were hosted by Tang Honghong from Beijing Normal University and Chen Yasheng from Xiamen University. The topic of professor Kuang Xi’s speech was “Behavioral Accounting Research in the New Era”. He built a theoretical framework of behavioral accounting research, based on which he introduced the latest achievements of behavioral accounting research in the fields of social media, social responsibility, remote work and mobile communication, and predicted the future direction of behavioral accounting research. Professor Agnieszka Tymula from the University of Sydney in Australia made a report titled “Gender Differences in Risk Attitudes from the perspective of Neuroeconomics”. She introduced the phenomenon that women are more risk averse than men. Through systematic research, she found that the difference in risk attitudes between men and women is due to the actual inequality of women in society. Differences in risk attitudes between men and women could be reduced by increasing equality between men and women in societies or by providing better information. From the perspective theory and psychological accounting, Professor Liu Yuzhen from Peking University introduced the types of behavioral bias and the ways to correct them, as well as the importance of understanding investor decision-making. At the same time, he pointed out the significance of commercialization of behavioral science and the importance of investor education through behavioral finance and neurofinance to achieve common prosperity. The topic of Professor Pan Yu's speech was Exploration and Research on brain-computer collaborative information behavior. He introduced information behavior, the application of neuroscience in information behavior in the context of management science and the research development of brain-computer collaborative information behavior, and expected to use multiple research methods to explain the regular mechanism and scientific paradigm of information behavior in the environment of multiple intelligences in the future. The topic of Professor Liu Chao's speech from Beijing Normal University is “Social Navigation: How Spatial Codes Support Navigating in the Abstract Social Space” , the latest research results demonstrate that virtual (interpersonal) space navigates in the same neural mechanism as physical space and conceptual space.

　　

　　

Figure 2 Keynote speakers

　　

In the afternoon of November 19th, four sub-forums were held, including "Accounting and Finance", "Marketing and Enterprise Management", "Enterprise Management and Organizational Behavior" and "Psychological Bias and Decision-making Behavior". Among the more than 50 papers submitted, 16 papers stood out after a strict selection process and were reported in the sub-forum. Each paper was equipped with high-level reviewers to analyze and comment on the paper. Through the sharing of papers and the interaction with reviewers, the interviewees said that they gained a lot, which has broadened their research horizons and greatly improved their academic quality.

　　

　　

　　

　　

Figure 3 Discussion on the sub-forums

　　

　　

Figure 4 Keynote speakers

On the morning of November 20, keynote speeches and academic journal editors forum were held. Keynote speakers include Professor Su Song from Beijing Normal University, Professor Cui Xuegang from Beijing Normal University and Professor Sheng Feng from Zhejiang University. The keynote speech was hosted by Professor Dai Weihui from Fudan University. The topic of Professor Su Song's speech was "Research on Management Behavior from the Biological Perspective". He introduced management behavior and its research from the biological perspective of neurology, physiology and genetics. He focused on the influence mechanism of genetic genes on management behavior characteristics and the research paradigm of behavioral genetics, and shared his latest research results. In his keynote speech entitled "CEO Attractiveness, Audit Risk and Audit Judgement", Professor Cui Xuegang pointed out that non-audit factors such as appearance level become important factors for audit decisions. However, contrary to appearance level worship, appearance level has no significant influence on audit decisions in the low-risk state. In the high risk state, appearance level has a significant cyclotron effect on audit decision. Upon further examination, this phenomenon was found only in the sample of male auditors, providing behavioral clues to explore the conditions and mechanisms by which appearance levels act on the brain's system1 and system2. The content of Professor Sheng Feng's speech is "Decomposing Endowment Effect", which focuses on people's irrational behaviors and shows the relationship between the changes of eye movement and pupil contraction and the decision making of the participants through the physiological reactions of the participants in the lottery experiment, and verifies the endowment effect which is decomposed into valuation bias and response bias. The brilliant academic sharing of the speakers was highly recognized by the participants.

　　

The Academic Journal Editors Forum is supported by famous academic journals at home and abroad. Xie Qian, Deputy editorial director of Economic Research; Han Bin, editorial editor of Management World; Li Rengui, Deputy editorial director of Economic Trends; Liu Guoqiang, editorial director of Accounting Research; Wang Yanmei, editorial director of China Industrial Economics; Liu Jianli, editorial director of Economic Management; and Xu Lei, chief editor of the international academic journal Economics Politics, gave a speech respectively, introducing the characteristics of their journals, the latest direction of running the journal, the key areas of attention and the standards and procedures of reviewing manuscripts, and expressing their continuous attention and strong support to the fields of neuroaccounting and neuromanagement. The academic journal editorial Forum was presided over by Yang Dan, Associate professor of Beijing Normal University.

　　

　　

　　

Figure 5 Academic Journal Editorial Forum

　　

　　Finally, Professor Cui Xuegang made a comprehensive summary of the one-and-a-half day conference. Firstly, this conference actively implemented the spirit of the Party’s 20th Congress, emphasized the application of Marxist world outlook and methodology, based on the Chinese situation, and applied the theories and methods of psychology and neuroscience to study the accounting and management in the process of realizing the Chinese modernization. It is the basic orientation of neuroaccounting and neuromanagement research. Secondly, the keynote speech presented the latest theoretical and practical achievements in the field of neuroaccounting and neuromanagement, by colliding ideas, broadening horizons, promoting the in-depth development of interdisciplinary research, and played a leading role in the direction of future research and innovation. Third, discussion on the papers becomes more deeper, the research quality is further improved, the research is more standardized, and research innovation is more significant. Cui Xuegang stressed that many exchange papers of the previous four sessions have been published in top academic journals at home and abroad. He believed that with the criticism and help of commentators and delegates, the exchange papers of this session would surely achieve more fruitful results. Finally, Cui Xuegang expressed his heartfelt thanks to the leaders, guests, delegates and all parties who have provided support for this meeting. The 5th Annual Conference on Neuroaccounting and Neuromanagement has come to a successful conclusion.

　　

Figure 6 Group photo of the Conference

　　

Edited by Xu Shengyi, Zhang Jingling and Cui Xuegang

Reviewed by Cai Hongbo