On the evening of June 16, 2023, the 21st lecture "Big Data, Enterprise Competitive Strategy and Welfare Analysis" of the "Digital Economy and Management Lecture Hall" of BNUBS was held in the lecture theatre of the Electronics Building. Li Sanxi, Professor of Renmin University of China, was invited to give the lecture, and Li Jing, Associate Director of MBA Education Center, presided over the lecture. Nearly 100 students from BNUBS attended the lecture.

Speaker: Li Sanxi

Li Sanxi first proposed that the core element of digital economy that was different from traditional economy was the efficient and extensive use of big data, and the activity datatization and data informatization were its most core new elements. He summarized the main reasons for the rapid development of big data technology and applications in recent years were the increasing virtualization of people's activities, the progress of big data technology and the application value of big data technology.

Li Sanxi focused on explaining the most common and classic enterprise strategies in the application of big data at present, namely personalized pricing, precision marketing and optimized production, and analyzed its definition, form, cases, main effects and related policies and strategies. Especially from the perspective of economics, he analyzed the welfare effects of personalized pricing and precision marketing and told us that personalized pricing does not necessarily reduce consumer welfare, and precision marketing does not necessarily increase consumer welfare.

In the interactive session, Li Sanxi patiently answered questions raised by many students about big data application and personalized pricing.

Finally, Li Jing said in the summary that Li Sanxi brought us a new interpretation and in-depth analysis of familiar enterprise big data application strategies such as personalized pricing and precision marketing from the perspective of economics, which greatly enriched the students' perspective of understanding cutting-edge digital economy issues, which is very enlightening. Many thanks to Li Sanxi for his wonderful lecture.

Provided by MBA Education Center

Edited by Zhang Li, Li Jing

Reviewed by Cui Xuegang

BNUBS adheres to the mission of " Promoting business and culture to serve the nation and the world by creating knowledge and developing talents" and continues to pay attention to the development and practice of digital economy and management. Since September 2020, the "Digital Economy and Management Frontier Lecture Series" has held 16 lectures. From May 2023, the lecture series has been officially upgraded to "Digital Economy and Management Lecture Hall", showing the current development picture of digital economy and management from the perspectives of economy, management, culture, technology and change, trying to interpret the connotation and law of this surging forward tide and leading the deeper thinking and practice of China's economic development and enterprise change and innovation in the new economic era.

From May to June 2023, "Digital Economy and Management Lecture Hall" successively invited 5 heavyweight experts to share lectures, we welcome you to attend.