On the evening of December 17, 2023, The 27th Lecture "Ecological View of Digital Platform: A New Perspective of Management Theory in the Era of Digital Economy" of "Digital Economy and Management Lecture Hall" was held in the lecture theatre of the Electronics Building.Jiao Hao, winner of the National Outstanding Youth Science Fund, chief expert of major projects of the National Social Science Fund, author of highly cited papers of Elsevier Business Administration, doctoral supervisor and distinguished Professor of Beijing Normal University, was invited to give the lecture. Zhou Jianghua, Director of MBA Education Center, was present to listen to the lecture.

Professor Jiao Hao first analyzed the practical reasons why enterprises urgently need to change from traditional strategic management to digital platform ecological view oriented to the digital age. In the era of digital economy, external competition is more complex and dynamic, and digital technology has become an important driving force for enterprises' sustainable competitive advantage. Secondly, he sorted out the theoretical background of the ecological concept of digital platform, which can be roughly divided into the industrial structure concept based on monopoly advantage, the resource-based concept based on comparative advantage and the dynamic capability concept based on innovation advantage. On this basis, the ecological view of digital platform was proposed. Professor Jiao Hao systematically explained the logical analysis framework of the ecological view of digital platform, including platform strategy formulation, platform architecture design based on physical attributes, platform ecological governance based on social attributes, and co-evolution mechanism based on interactive influence, and compared the ecological view of digital platform with other management theoretical perspectives. Finally, Professor Jiao Hao took Xiaomi, Didi, Meituan, Lenovo and Jingdong as examples to share the cases of how to build a digital platform ecosystem and lead the students into the practice frontier of digital platform ecological concept.

Zhou Jianghua, Director of MBA Center, thanked Professor Jiao Hao for bringing a wonderful report to the students. Professor Jiao Hao's lecture has brought inspiration and thinking for the students to deeply understand the strategic transformation of enterprises in the era of digital economy. The lecture was successfully concluded with warm applause from teachers and students.

Introduction to the Lecture Series “Digital Economy and Management Lecture Hall”

BNUBS adheres to the mission of “Promoting business and culture to serve the nation and the world by creating knowledge and developing talents" and continues to pay attention to the development and practice of digital economy and management. Since September 2020, the “Digital Economy and Management Frontier Lecture Series” has been held 21 lectures. From May 2023, the lecture series has been officially upgraded to “Digital Economy and Management Lecture Hall”, showing the current development picture of digital economy and management from the perspectives of economy, management, culture, technology and change, trying to interpret the connotation and law of this surging forward tide. To lead the deeper thinking and practice of China's economic development and enterprise change and innovation in the new economic era.

From October to December 2023,“Digital Economy and Management Frontier Lecture Series” successively invited 6 heavyweight experts to share lectures, welcome to attend.

Provided by MBA Education Center

Edited by Li Jing, Zhang Li

Reviewed by Cui Xuegang