On the afternoon of September 8, 2022, The Alumni Forum of BNUBS, in celebration of 120th Anniversary of Beijing Normal University, which titled "China's Economic Transformation and Development in the Digital Era" was held simultaneously in conference Room 1610 in the back main building and Tencent Conference room online and offline. Chen Guangju, Vice President of Alumni Association of BNU and former Vice President of BNU, Qi Yudong, Dean of BNUBS, Sun Zhijun, Secretary of the Party Committee of BNUBS, Zhao Chunming, Director of the Academic Committee of BNUBS, He Liping, professor of the Department of Finance, Party and government leaders of the school, teachers and more than 500 students attended the forum.

 

A group photo of online alumni

　　

 

Sun Zhijun, Party Secretary of BNUBS, presided over the opening speech. Chen Guangju, Vice President of the Alumni Association of Beijing Normal University, pointed out that at the 120th anniversary of the founding of Beijing Normal University, he was delighted to see the growth of  the alumni and students of BNUBS. He hoped that the alumni would actively promote and spread the school-running philosophy and development achievements of the Alma mater, practice the school motto of "Learn to be teachers and behave in the world", make joint efforts for the "double first-class" construction of the university, and contribute the wisdom and strength of the people of Beijing Normal University to the social development and national construction. At the same time, he sincerely invited the alumni to visit the Alma mater frequently.

 

Vice President Chen Guangju made a speech

　　

 

　

Then, Mr. Qi Yudong, Dean of BNUBS, gave a comprehensive introduction to the development of the School from the aspects of the school's development history, discipline construction, talent training, research results, international certification and other aspects, and explained the good reputation and increasing influence of the School at present. He expressed his sincere gratitude to all alumni and all sectors of society for their care and support for BNUBS for a long time. He also pointed out that all the teachers and students of the School will take the opportunity of the 120th anniversary of Beijing Normal University and make unremitting efforts to build a first-class school of Economics and Management with international influence as soon as possible.

 

The offline meeting of BNUBS

　　

 

　

Zhao Chunming, Director of Academic Committee of BNUBS, presided over the first half keynote speech.

 

 

Professor Zhao Chunming presided over the first half speech

　　

 

　

Ye Jingyi, an economics undergraduate of Class of 1978 and a professor at the School of Economics of Peking University, first expressed her gratitude to her Alma mater and her excitement to see the great progress made by her Alma mater. She shared an ongoing study on the topic of the forum: Nominal Farmers and Ownership Rights. Professor Ye pointed out that the effect of the land management right investment policy on the operational efficiency of land is restricted by the scale of one-time investment required by the centralized contiguous land and standardized operation. Based on the current policy that families are the contractors of land, it can be expected that over time, the population who change their household registration through schooling, employment and other means will gradually increase and lose the right to contract.

　

Shen Yue, class of 1996 and a professor of the School of Economics and Management of Beijing Normal University, was very happy about the achievements made by her Alma mater and the School in recent years. At the same time, he talked about the past and the present and expounded three main views: the process of globalization and the current round of globalization and digitalization; common rules of globalization and digitization; China's opportunities and challenges. Professor Shen believes that under the background of the digital era, people need to re-examine the development of globalization and one of the most important content is to follow the market rules. He believes that the means, ways of resource allocation under the condition of market economy and the impact may change dramatically.

　

Lin Tao, senior vice president of Shell Housing Group, who graduated from Beijing Normal University with a bachelor's degree in economics (Class 88) and a master's degree in economics (Class 95), shared several photos from his school days, which evoked the memories of many alumni. Next, he introduced Shell Group as a digital enterprise serving consumer housing, which was established 21 years ago and the annual sales volume of the platform has reached 3.85 trillion yuan. Currently, it ranks third in the global GTV rankings and has about 43 million active users in China. As a classic case of Homelink from offline to online, Shell housing search seizes three opportunities, adheres to the industry leadership, the good technology and compliance management.

　　

Zhu Tingjun, PhD of Economics from Beijing Normal University (2002) and vice president of Lanzhou Jiaotong University, expressed his birthday wishes to his Alma mater and greetings to the teachers and students of BNUBS, and then shared his views on the digital transformation of enterprises. He proposed that to build a digital enterprise, it is necessary to gradually improve the thinking of digital nerve, and the new infrastructure of education is to tamp the digital base of education. He put forward five key points in detail and their impact on talent training mode. Finally, Mr. Zhu Tingjun sent an invitation to the teachers and sisters of BNUBS, welcoming them to work in Lanzhou to build the motherland and the western region.

　　

Zhou Mingsheng, who graduated from Beijing Normal University with a bachelor's degree in economics (Class 85) and a master's degree in economics (Class 94) and the dean of Graduate School of Capital University of Economics and Business, congratulated his Alma mater happy birthday. He brought the latest results of digital research, namely in-depth analysis of the impact mechanism of digital economy development on industrial structure optimization and verification based on the Yangtze River Delta region. The feature of this study is that, with the rapid development of digital economy, it explores the relationship between the development of digital economy and the optimization of industrial structure under the background of the integration of the Yangtze River Delta, and tests the spatio-temporal consistency before and after the implementation of the integration strategy of the Yangtze River Delta.

　　

Li Chang 'an, a professor of the School of Public Administration of the University of International Business and Economics, mentioned in his speech that he spent his bachelor's degree(class of 1897), master's degree(class of 1996) and doctoral degree(class of 2004)in Beijing Normal University. He also dug out his graduation certificate and showed it to everyone one by one. Later, he pointed out that the labor force marginalized by the digital economy cannot be ignored, that is, the problem of employment polarization, and it is necessary to focus on some low-end labor force that may bring negative impact on economic and social development.

Six alumni spoke in the first half of the forum

　　

 

 

 

　　

Professor He Liping, School of Economics and Management, Beijing Normal University, presided over the second half keynote speech.

 

Professor He Liping presided over the second half

 

Feng Weijiang, a graduate of Beijing Normal University with a bachelor's degree in economics (1998) and a master's degree in business administration (2002) and Deputy director of the Institute of World Economics and Politics of the Chinese Academy of Social Sciences, put forward three judgments on the development of digital economy. One is that the development of digital economy was about labor in ancient times, capital in modern times, and data in modern times. Second, lack of development is the biggest insecurity. Third, in developing the digital economy, we should pay attention to the effective linkage between the new national system, competition policies and industrial policies. He pointed out that the BNUBS's focus on the digital economy is at the forefront of The Times, and he expects the school to achieve more landmark achievements in this field in the future.

　

Chen Yunsen, a 2003 undergraduate majoring in accounting from Beijing Normal University and vice dean of Graduate School of Central University of Finance and Economics, is the first graduate majoring in accounting. His keynote speech is securities regulation in the age of numerical intelligence, and he introduced theories and methods around the core issue of whether regulation can be identified. His research team is pioneering new research using machine learning methods to predict and identify regulatory inquiries based on the financial and governance characteristics of listed companies.

　

Zhou Jin, a 2003 undergraduate of Finance and 2007 Master of Economics, who is also a student in the Department of Economics at the university of Chicago and Researcher of Human Development Economics Center, expressed her the ardent expectations of students of Alma mater. By elaborating many examples of the diligent efforts and eventual success of economic masters, she told the younger students to have a reasonable development plan with an international perspective for their life, including how to effectively apply for higher universities and have a broader development in the future labor market. She pointed out that the increased opportunities brought by the digital economy require people to pay more attention to the importance of education and the development of their multiple skills.

　　

As a professor in a world-renowned university, Wan Yuanyuan, an undergraduate student in economics of Beijing Normal University and an associate professor in the Department of Economics of the University of Toronto, put forward from the perspective of economic research that the process of digitalization has great advantages in data, which provides more and better opportunities for quantitative research and gives Beijing Normal University a good opportunity to try to be first-class in economics research. He wants the students to work on basic theory first, but also on general skills.

　　

As a Master of Education Economics and Management of Beijing Normal University (grade 07) and Doctor of Education Economics and Management (grade 09), Tian Zhilei, associate researcher of China Institute of Education Finance Science of Peking University, introduced himself and mentioned that he was a "kite" and an "educational economic researcher walking in rivers and lakes". Because of his study in Beijing Normal University, he engaged in academic research all over China after graduation, and realized the localization and field research. He shared the results of his research on the skills needed to develop the textile industry in the digital age. He suggested that to promote the innovation of traditional industries in the digital age, education reform should be promoted, especially the integration of production and education.

 

　　

Zhang Yueyao, an undergraduate student of class of 2015 of Business Administration at Beijing Normal University and a doctoral student of the School of Economics and Management at Tsinghua University, expressed his joy and encouragement to see the familiar face of the teacher and the school's development getting better and better. She believes that life in the digital age is interwoven, and needs to value integrity and openness. Taking herself as an example, she told the students of her Alma mater to actively absorb and integrate resources from all sides with an open mind and collaborative spirit to improve their own development. She hoped that the teachers and sisters would stick to the people-oriented approach, improve their empathy and coordination ability, and think from the altruistic perspective. Even in the digital age, their thinking should not be digital.

　　

 

Six alumni spoke in the second half of the forum

　　

 

In the end, Professor He Liping made a summary of the whole forum. He believed that the discussion and exchange of the forum were closely related to the pulse of The Times, fully demonstrated the foundation of teachers' university and the style of business management. At the same time, he wished all the alumni a greater development and a happier and smoother life in the future. Sun Zhijun, Secretary of the Party Committee of the School of Economics and Management, expressed his gratitude to all the leaders, alumni, teachers and students who participated in the forum. The time together, though short, will become a beautiful memory. BNUBS will always be the home of all the alumni.

 

 

 

Provided by Alumni Work Office

Edited by Li Ani

Reviewed by: Cai Hongbo