On July 1, 2022, the closing meeting of " Strategic ManagementPractical Elite Competition--- The Strategic Optimization and Innovation Project of Soline Media", sponsored by MBA Education Center of BNUBS, undertaken by MBA Federation of Beijing Normal University and MBA Entrepreneurship Club of Beijing Normal University, and co-organized by Jingshi New Media Center, was successfully held.This strategic management practical elite competition finished perfectly.

Since the activity was officially released on April 15th, with the strong support of the enterprise, leaders, teachers and students, after round after round of intense screening, has selected 7 teams from the 12 teams in the preliminary competition to enter the final competition. In the end, four teams stood out and presented at the closing meeting.

The closing ceremonyis held on the evening of July 1st on the Tencent Conference. Cui Xuegang, Associate Dean of BNUBS, Professor Sun Chuan,Director of MBA Education Center; Professor Li Hai, Director of MBA Education Center; Li Jing, Associate Director of MBA Education Center; Zhou Jianghua, Associate Director of MBA Education Center; Lei Zhenshan, Founder of Soline Media and Yan Yong, COO of Soline Media. Four groups and more than 100 students participated in the exhibition.

Li Sihan, President of MBA Association of Beijing Normal University, presided over the final event of the Strategic Management Practical Elite Competition. She first reviewed the wonderful competition schedule for more than two months, announced the process of the final event, and expressed her heartfelt thanks to the hard-working teachers, students and enterprises.

  Mr. Sun Chuan, the director of MBA Education Center, gave the opening speech. He highly recognized the entrepreneurs of Soline Media, the teachers who gave careful guidance, all the students who participated, and the efforts of the MBA Association of Beijing Normal University.He pointed out that the competition, which lasted two months, was a learning process for the students, and stressed the purpose of the event, which is to build a platform for students, enterprises, schools, through the platform to promote each other, and ultimately achieve a beneficial to the society, the school, the students.And in the end, he wishes the conclusion would be wonderful, the competition would come out of a wonderful strategic plan and make real contributions to the enterprise!

Subsequently, the four groups all presented wonderful programs and had on-site interaction with the teachers.

After the presentation of the four groups, Zhou Jianghua, Associate Director of MBA Education Center, made a summary comment. The second set of executables is very strong; The fifth group is brilliant in marketing; The seventh group is a systematic, strategic, future way of thinking; The sixth group is international, suitable for international market promotion.Zhou Jianghua said that, as a strategic management teacher, he is very pleased and proud to see that the students can make such a professional and exquisite systematic solution for the company after one year's systematic study of Beijing Normal University MBA, and look forward to more exciting activities in the next semester.

In the summary of the activity, Lei Zhenshan, CEO of Soline Media, once again shared the original intention of establishing Soline Media.  He introduced that the original intention of Soline Media was to change some bad habits around people and create more beauty for the society.A high-quality enterprise not only has commercial attributes, but also should shoulder more social responsibilities.Lei Zhenshan said that this activity has benefited a lot and he is looking forward to meeting and discussing with teachers and students offline.

At the end of the meeting, Cui Xuegang, Associate Dean of BNUBS, gave a summative speech. Cui congratulated on the success of MBA Strategic Management Competition held in Beijing Normal University, and praised several characteristics of this event, which include innovative teaching form, professional content, organized educational resources, MBA ecological creation, combination of production and learning, broad participation and systematic and multidisciplinary training.

Dean Cui believes that this activity has far-reaching value and that it is a significant contribution to the ecological innovation of MBA in Beijing Normal University. In the future, the School will carefully summarize the rules, further standardize and institutionalize, and gradually expand the influence of the activity.

After more than two months of intense competition, nearly 200 students participated in the Strategic Management Practical Elite Competition--- The Strategic Optimization and Innovation Project of Soline Media. With Soline Media as the focus, solving practical problems as the starting point, focusing on strategy and taking course knowledge as the root point, this practice effectively helped MBA students to further improve the use and grasp of knowledge.

In the future, MBA Education Center will continue to carry out more academic competitions and visits between universities and enterprises. Please wait and see. Under the cooperation of universities and enterprises, more academic achievements would come out. The road may be long and heavy, but the lighthouse will illuminate the journey.

Provided by Beijing Normal University MBA Association

Edited by Yu Chen

Reviewed byCui Xuegang