On May 20th and 21st, MBA Practical Elite Competition of Strategic Management—— The preliminary competition of innovation project for strategic optimization of Shoulian Media was held smoothly online through Tencent conference. The competition was initiated and organized by MBA Education Center of BNUBS, in which competitors, taking Tianjin Shoulian Media Co., LTD. (hereinafter referred to as shoulian Media) as the research object, analyze and study the casesof the company to provide strategic solutions for the development of Shoulian Media.

A group photo of experts, judges and students

Experts who are present at the competition include Cui Xuegang, Associate Dean of BNUBS, Sun Chuan, Director of MBA Education Center, Professor Hao Ying, Professor Li Hai, Li Jing, Associate Director of MBA Education Center, Zhou Jianghua, Associate Director of MBA Education Center, Lei Zhenshan, Founder of Shoulian Media, YanYong, COO of Shoulian Media, Peng Peng, Equity Investor, Guo Yawen, Founder of Fanglue Media and Li Qi, CEO of Zhongke Qisheng. The competition was held in two days and hosted by Li Sihan, President of MBA Student Association of Beijing Normal University. Twelve teams participated in the competition and more than 200 students participated in the conference.

Firstly, Cui Xuegang, Associate Dean of BNUBS, delivered a speech.Starting from the current social and economic forms and the status quo of scientific and technological development, he talked about the penetration and impact of artificial intelligence, big data and digital economy on all aspects of our lives and held that the integration of these environmental changes and the current epidemic environment has posed many challenges to enterprise management and operation.Then he elaborated on the medium and long term measures taken by MBA of BNU from the aspects of discipline innovation, education mode innovation, practice innovation and integration of educational resources in order to respond to these challenges and strengthen MBA talent cultivation. Particularly, he emphasized that MBA Practical Elite Competition of Strategic Management is one of the practices of these innovative measures and hoped that participants can accumulate and summarize relevant experience from MBA education and MBA talent training.

Associate Dean Cui Xuegang’s speech

Then, Sun Chuan, Director of MBA Education Center of BNUBS, made a speech, expressing his support for the Practical Elite Competition of Strategic Management, and actively encouraged students to participate in practical projects with practical significance, emphasizing the significance of teamwork among students.

Director Sun Chuan’s speech

After the group photo, WangXuefeng, Associate President of Academic Exchange and Career Development of MBA Student Association of Beijing Normal University announced the rules of the competition and the competition officially started. The 12 teams gave presentations respectively. The competition was divided into a 10-minute live presentation and a five-minute questioning session. Nine evaluation experts gave a comprehensive score according to the analysis report and performance of the presentation.

The presentation of PPT

After the presentation, Lei Zhenshan, Founder of Shoulian Media, YanYong, COO and Co-founder of Shoulian Media, fully praised the MBA students of Beijing Normal University for their research, thinking and suggestions, and also put forward a lot of constructive suggestions to the participants. They said that the strategic management competition opened up a lot of new ideas for enterprise management and future development of the company.

General Secretary Xi Jinping has stressed “In order to overcome the current difficulties and lead their enterprises to a more glorious future, entrepreneurs should constantly improve themselves in patriotism, innovation, integrity, social responsibility and international vision, and strive to become a new force in building a new development pattern, building a modern economic system and promoting high-quality development in the new era.” The MBA of Beijing Normal University has always beenmaking efforts in establishing a first-class management practice exchange platform for students, cultivating more elite entrepreneurs for Chinese society, and making a solid contribution to national economic development and scientific and technological innovation!

The second stage of the competition will open soon and we hope students can engage in discussion and exchange opinions so as to study and improve together!

Provided by MBA Education Center

Edited by Xiao Bing

Reviewed by Cui Xuegang