In order to follow the Development Plan for Professional Degree Postgraduate Education (2020-2025) of the Ministry of Education , and accelerate the high-quality development of professional degree postgraduate education in the new era. In January 2021, MBA Education Center of BNU organized MBA Professional Brand Building Seminar Series. The seminars of educational operation and management, human resource management and applied psychology, cultural and creative industry management, digital enterprise management, finance were held in 9406 and 9408 of Jingshi Hotel from January 5^th to January 13^th respectively. Due to changes in the requirements of epidemic prevention and control, management consulting is planned to be completed before early March. More than 30 MBA faculty representatives attended the seminars.

The conference focused on the theme of creating the characteristics of each major direction, upgrading the training program, research and development of new courses, second classes, construction of teacher pool and so on. Centering on the theme of the conference, teachers' representatives spoke freely, shared opinions with each other, put forward valuable suggestions and opinions according to the characteristics of various directions, and reached a lot of consensus. The participants agreed that the training of MBA talents in Beijing Normal University should be based on moral cultivation, professional quality, knowledge and ability, and professional skills to reflect the characteristics and advantages of Beijing Normal University. We should also accelerate curriculum research and development to cultivate a curriculum system that reflected the characteristics of the major direction and reflected the trend of the new economy, new business forms and new era. We should improve the mechanism of teacher selection and evaluation and build a teacher pool by stages to build a flexible, standardized, industry-education integrated, high-quality MBA talent training system, which was efficient and followed the trend of times. At the meeting, a lot of specific proposals on the specific types of new R&D courses was put forward and the way to undertake them.

Fig. 1 MBA Professional Brand Building Seminar Series of BNU

Fig. 2 Seminar on Educational Operation and Management

Fig. 3 Seminar on Human Resource Management and Applied Psychology

Fig. 4 Seminar on Cultural and Creative Industry Management

Fig. 5 Seminar on Digital Enterprise Management

Fig. 6 Seminar on Finance

This seminar series was of great significance for further summarizing the professional characteristics of MBA, improving the teaching quality and promoting the brand upgrading.

Provided by MBA Education Center