On the afternoon of October 26^th, 2020, Discussion on Education and Teaching—— MBA Education Quality Improvement and Brand Building Seminar organized by BNUBS was successfully held at 9406, Jingshi Building. Li Yanling, deputy director of the education office and Qi Yudong, dean of BNUBS made speeches respectively. Off-campus experts attending the meeting were professor Jiang Guohua, the executive associate dean of graduate student of Peking University, Ye Kangtao, professor of the Chinese People's University, professor Chen Deqiu, dean of School of Business of Foreign Economic and Trade University, Yuan Chun, professor of Central University of Finance and Economics, professor Li Baixing, dean of the School of Overseas Chinese of Capital Economic and Trade University. The meeting was summarized by Sun Zhijun, party committee secretary of BNUBS and presided by Cui Xuegang, associate dean of BNUBS. Zhong Xin, Sun Chuan, Li Hai, Li Jing, Zhou Jianghua, Zhang Haiyan, Yang Dan, Ju Dong and other teachers from MBA Center attended the meeting. We gathered together to discuss the quality improvement of MBA education and brand building of BNU and reached a lot of consensus.

Li Yanling introduced the discussion of school education and teaching, pointed out the importance of MBA education in the development of school degree, affirmed the achievements of MBA of BNU in just over ten years, and indicated that the Department of Education would work together with us to explore concrete measures to improve the quality of MBA education. In his speech, Qi Yudong said that MBA is an important part of the professional degree education system, and there is still a lot of room for growth in improving the quality of MBA education in BNU. How to break through the bottleneck and present the characteristics of BNU is an important issue for our college and teachers to think about and explore.

Sun Chuan, director of MBA Center, made a work report, summarizing the development situation and achievements of MBA and putting forward many pain points and difficulties encountered since MBA began, and consulted the experts and professors present.

As the national industrial and commercial management teaching guidance committee, dean Chen Deqiu introduces the recent conference spirit and development trend of MBA management, shared the management experience of MBA of  Foreign Economic and Trade University and it encourages teachers tailor electives for MBA students, and will automatically cancelled the lower ranked courses according to the feedback based on student rantings at the end of the year, making the student ratings the important index that examining teaching quality. Jiang Guohua thought that in order to run MBA well we should think outside the first-level disciplines of education and economic management, make bolder attempt in digital economy and technology development such as establishing diversified curriculum, diversified teaching system. At the same time MBA program should take the initiative to connect science, engineering, interdisciplinary disciplines, frontier disciplines to bring the advantage into full play and optimize the teaching staff to adapt to the diversity of students and manage MBA programs with professional teams. Professor Ye Kangtao took the accounting major as an example and provide useful reference in case teaching and education quality with many vivid examples. As the deputy chairman of the National Accounting Teaching Steering Committee, Yuan Chun shared his experience in running the Master of Accounting of Central University of Finance and Economics and management measures. Li Baixing shared the experience of BNUBS and his feelings as an MBA teacher, and suggested that we make full use of the advantageous resources of BNUBS and the training of advantageous disciplines, make full use of the resources of alumni and off-campus supervisors, optimize the combination of courses, eliminate outdated courses, and increase the mutual visits of enterprises from outside university. According to the experience of the experts, the participants discussed around the theme of the seminar.

This seminar is an important part of big discussion of BNU and BNUBS education and teaching. It is an important measure for BNUBS to deeply implement the spirit of professional degree documents issued by the state, the Ministry of education and relevant ministries and commissions. We should seize the opportunity, break through the bottleneck, and promote MBA education to a higher level. It provides professional guidance and experience for the transformation of MBA from scale development to brand promotion, which has an important role in promoting the quality of MBA education and brand influence.