On November 22, 2018, led by Professor Qi Yudong, some 2017 MBA students and 2018 undergraduates of BNUBS visited Didi Chuxing, accompanied by Zhang Qiulan and Wang Wei from MBA Center. This on-site study is also part of the practical teaching of the seminar course Management Research for new students.

As the world’s largest diversified one-stop transportation platform, Didi Chuxing,  with the mission of “Building a Better Journey”, is committed to solving travel problems, achieving remarkable results in the development of the shared economy. Since its establishment in 2012, Didi Chuxing has developed rapidly and become a model of the sharing economy in just six years. In the exhibition hall, the staff introduced Didi’s business with several short films, which enabled students to directly experience Didi’s extraordinary ability to accurately grasp data and obtain information in real time with big data and modern technology including trajectory heat map, national congestion rank, traffic performance index.

Feng Xin, the deputy dean of Didi Development Institute, explained the management philosophy and business practices of Didi: insisting to build intelligent transportation with technology innovation, advanced management and big data. Dr. Yang Shuai gave a detailed introduction of the business situation of Didi’s travel:  diversified services to satisfy different income status and needs of consumers and big data to empower the development of travel industry. At the same time, Didi explored ways to solve employment and traffic problems and build sustainable development models. Also, some of Didi’s obstacles were presented clearly, which showed its constant improvement and introspection.

In the final interaction session, Didi’s management staff answered many questions raised by the students. Everyone gained a lot and was inspired.